Challenge
Powerfully simple security solutions that scale with the size of business’ needs to provide end-to-end encrypted video surveillance delivered to any size screen, anywhere. IPConfigure is an industry leader in the development and management of intuitive security software, and their previous site did not reflect this.
Solution
Through a comparative study of competitors within their industry it became clear that IPConfigure had a key difference: compatibility. IPConfigure’s unique system can be integrated with the widest range of security cameras available, providing choice for customers at any budget level.
Emphasizing this versatility we sculpted an airy 3D sky, with different recognizable styles of security cameras scrolling across it, and interactive moments as pop-up iOS scenes presenting real-world scenarios to customers. These scenarios referenced the breadth of video captures like playful notifications of a racoon in a dumpster alongside more serious office safety alerts.
